Culture

The Weekend Projet is a community-first, London-born activewear brand.

Started in 2024, TWP organised +220 events, shaping its own story in London's running culture from the ground up, before getting officially started on clothing side.

NOTHING GREAT IS IMAGINED ALONE
TWP is based on the idea that growth is personal and collective and that weekly progress creates a virtuous loop towards meaningful transformation.

THE MISSION
The mission of The Weekend Project (TWP) is to inspire and empower a community to show up, together, and push each other further with every session. Whether it's through the run, the track, or the conditioning floor, we are committed to building a collective that values weekly progress and shared effort. We will do this by providing high-quality performance gear, creating spaces for real movement and connection, and fostering a community where everyone can chase their edge, one week at a time.