Culture
The Weekend Projet is a community-first, London-born activewear brand.
Started in 2024, TWP organised +220 events, shaping its own story in London's running culture from the ground up, before getting officially started on clothing side.
220+
EVENTS
NOTHING GREAT IS IMAGINED ALONE
TWP is based on the idea that growth is personal and collective and that weekly progress creates a virtuous loop towards meaningful transformation.
Wear it. Represent it.
Everywhere.
The kit isn't separate from the culture — it's how you carry it. On the run, off it, every day the week throws at you.
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